Every booking via Booking.com costs you up to 20% commission. With strong organic visibility you win guests directly – and keep the full margin.
Vienna is one of the most visited cities in Europe. Yet a large share of bookings goes through portals that charge high commissions. Every direct booking through your own website is far more profitable.
Guests who already know your hotel or search specifically for "hotel Vienna city centre" should land directly with you – not via the costly detour of a booking portal. That is exactly what well-planned SEO delivers.
OTAs dominate the search results and your ad budget. With targeted SEO you reclaim profitable direct bookings.
Your guests come from all over the world. Without multilingual, search-optimised content you give away reach.
Ball season, Christmas markets, congresses – demand fluctuates strongly. Content must cover the right occasions.
We optimise the website and booking flow so guests book directly with you instead of through costly portals.
Optimised content in German, English and other languages – including a correct hreflang structure.
Pages on attractions, events and your district attract travellers early in the planning phase.
Optimised profile with photos and reviews for maximum visibility in Maps and local search.
Many travellers choose their hotel by location: "hotel near St. Stephen's Cathedral" or "hotel Vienna main station". Ranking for these location-based searches wins guests exactly when they want to book.
A strong Google Business Profile with top reviews increases trust and the direct-booking rate – and makes you less dependent on booking-portal commissions.
Yes. When guests find your hotel directly on Google and your website convinces them, many book directly – commission-free. Over time this noticeably reduces your OTA dependency.
Very important. A large share of Vienna visitors search in English and other languages. Multilingual SEO opens up these guests directly.
First results after 3–4 months, with clearly growing impact and more direct bookings over 6–12 months.
Yes. Smaller properties in particular benefit from local and niche visibility where they can outperform large chains.
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